Samantha Brooks

Senior Product Manager | B2B SaaS & Platform Products

📧 samantha.brooks@email.com | 📱 (555) 789-4561 | 🔗 linkedin.com/in/samanthabrooks | 🌐 samanthabrooks.pm

Austin, TX

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Professional Summary

Senior Product Manager with 7+ years of experience building and scaling B2B SaaS products from 0-to-1 and beyond. Proven ability to translate ambiguous customer problems into clear product strategy, ship high-impact roadmap items, and align cross-functional teams behind a shared vision. Grew a core product feature from $0 to $18M ARR. Combines strong analytical instincts with deep customer empathy to consistently deliver outcomes over outputs.

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Core Competencies

Product Strategy: Vision setting, roadmap prioritization, OKR planning, competitive analysis, market sizing (TAM/SAM/SOM)

Customer Discovery: User interviews, jobs-to-be-done (JTBD) framework, customer advisory boards, usability testing

Execution: Agile/Scrum, sprint planning, PRD writing, user story mapping, acceptance criteria, A/B testing

Analytics: SQL, Amplitude, Mixpanel, Looker, Tableau, cohort analysis, funnel analysis, retention modeling

Stakeholder Management: Executive alignment, go-to-market planning, pricing and packaging, sales enablement, cross-functional leadership

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Professional Experience

Senior Product Manager | Lattice (HR Software) | Austin, TX

February 2021 - Present

• Owned Performance Management product (360 reviews, goals, calibration) growing it from $5M to $18M ARR over 3 years
• Defined and launched Goals 2.0 (OKR alignment feature) based on 80+ customer interviews and competitive analysis; adopted by 70% of customer base within 6 months
• Drove 22% improvement in feature activation through redesigned onboarding flow informed by funnel analysis and session recordings
• Led cross-functional squad of 8 (3 engineers, 2 designers, QA, data analyst, PMM) delivering 4 major releases per quarter
• Partnered with Sales and CS to build product-led expansion playbook, contributing to 35% net revenue retention improvement
• Defined and tracked product OKRs, conducting quarterly business reviews with VP and C-suite stakeholders
• Reduced customer-reported bugs by 40% by instituting pre-launch quality gates and improved beta testing program

Product Manager | Calendly | Atlanta, GA

June 2018 - January 2021

• Owned Integrations platform (Salesforce, HubSpot, Zoom, Slack) serving 60% of paid users
• Launched native Salesforce integration from scratch; became top-requested feature and cited in 30% of enterprise sales deals
• Grew developer ecosystem by defining and launching public API v2, enabling 150+ third-party integrations
• Conducted quarterly NPS deep-dives to identify top detractor themes; shipped fixes that improved NPS from 42 to 61
• Collaborated with growth team on viral referral loop redesign, contributing to 18% increase in organic sign-ups
• Delivered 2-week sprint cadence consistently on time across 18 months by improving backlog hygiene and scoping discipline

Associate Product Manager | Bazaarvoice | Austin, TX

July 2016 - May 2018

• Supported senior PMs on ratings & reviews and Q&A products used by 6,000+ retail brands
• Wrote 30+ PRDs and user stories collaborating closely with engineering and UX teams
• Analyzed product usage data using SQL and Tableau to identify churn-risk signals
• Conducted competitive benchmarking across 12 competitors, informing quarterly roadmap reviews

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Education

Master of Business Administration (MBA)

McCombs School of Business, University of Texas at Austin | Austin, TX Graduated: May 2016 Concentration: Technology Management | GPA: 3.8/4.0

Bachelor of Science in Industrial Engineering

Georgia Institute of Technology | Atlanta, GA Graduated: May 2014 GPA: 3.6/4.0

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Certifications

• Pragmatic Institute Certified (PMC-III) (2022)
• Professional Scrum Product Owner (PSPO I) - Scrum.org (2020)
• SQL for Product Analytics - Mode Analytics (2019)

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Speaking & Community

• Speaker - ProductCon Austin "Roadmap Prioritization at Scale" (2023)
• Panelist - Mind the Product Austin Chapter (2022)
• Mentor - Product Buds Community (25+ mentoring sessions)
• Author - Published 10 essays on product strategy on Substack (3,200+ subscribers)

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Additional Information

Languages: English (Native), French (Intermediate) Interests: Product strategy writing, behavioral economics, trail running, building side projects

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