Sofia Reyes

Senior Graphic Designer | Brand Identity Specialist

📧 sofia.reyes@email.com | 📱 (555) 321-0987 | 🔗 linkedin.com/in/sofiareyes | 🎨 sofiareyes.design | 📸 behance.net/sofiareyes

Los Angeles, CA

About Me

Senior Graphic Designer with 8+ years of experience creating compelling visual identities, marketing materials, and digital assets for global brands and emerging startups. Expertise spans brand strategy, print production, and digital design. Led rebranding projects for 20+ companies, with work featured in Communication Arts, HOW Magazine, and the Type Directors Club annual. Passionate about design that communicates, converts, and endures.

Design Skills

Brand & Identity: Logo Design, Brand Systems, Visual Identity, Style Guides, Brand Strategy, Brand Audits

Print Design: Packaging, Brochures, Editorial Layout, Annual Reports, Signage, Large-Format Print

Digital Design: Social Media Graphics, Email Templates, Web Assets, Banner Ads, Motion Graphics, GIF Animation

Typography: Type Selection, Custom Lettering, Typographic Systems, Font Licensing

Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere), Figma, Canva Pro, Procreate, Blender (basic)

Production: Print production, prepress, CMYK/Pantone color management, vendor management

Professional Experience

Senior Graphic Designer | Momentum Brand Studio | Los Angeles, CA

April 2020 - Present

Led complete brand identity systems for 15 clients including Series B startups and Fortune 500 brand extensions, from discovery through final delivery
Designed packaging for CPG brand that launched in Whole Foods nationwide, contributing to 300% revenue growth in year one
Art directed photo and video shoots for 8 client campaigns, managing budgets up to $80K
Developed comprehensive brand guidelines documents ranging from 40- to 120-page standards used across client organizations globally
Mentored team of 3 junior designers, conducting weekly design critiques and building internal skill-development curriculum
Reduced client revision cycles by 35% by implementing structured creative brief and stakeholder alignment process
Won 4 industry awards including Communication Arts Award of Excellence (2022) and AIGA 50 Books / 50 Covers selection (2023)

Graphic Designer | Pulse Creative Agency | San Francisco, CA

June 2017 - March 2020

Delivered 60+ brand and marketing projects per year across tech, healthcare, and hospitality sectors
Designed annual reports for 5 publicly traded companies, coordinating across legal, finance, and executive teams
Created social media template systems for 10+ clients, enabling in-house teams to produce on-brand content at scale
Designed trade show booth and collateral system for SaaS client that generated 40% more qualified leads at industry events
Collaborated with copywriters and strategists to develop integrated campaign concepts from brief through final files
Managed print vendor relationships, ensuring on-time delivery within budget for high-volume print runs

Junior Graphic Designer | Lumen Design Co. | Los Angeles, CA

September 2015 - May 2017

Supported senior designers on brand identity and packaging projects for lifestyle and food/beverage clients
Produced production-ready artwork for print and digital across business cards, brochures, and display advertising
Assisted in photo retouching and compositing for lookbook and catalog shoots
Built and maintained asset libraries, improving team efficiency for recurring client work

Education

Bachelor of Fine Arts in Graphic Design

ArtCenter College of Design | Pasadena, CA Graduated: May 2015 GPA: 3.9/4.0 | Dean's List

Honors: Senior Thesis Award for Excellence in Design, Best in Class – Typography III

Selected Work & Recognition

Bloom Organics — Complete Brand Identity (2023)

Scope: Logo, packaging system, website assets, retail signage, social media templates
Outcome: Brand launched in 2,400 Whole Foods locations; 4.8/5.0 customer rating for packaging design
Recognition: Communication Arts Design Annual 2023

NovaTech — Corporate Rebrand (2022)

Scope: Complete brand overhaul for B2B SaaS company ahead of Series C raise
Outcome: 55% improvement in brand perception scores; featured in Brand New blog's "Best of 2022"

Harvest Festival — Event Branding System (2021)

Scope: Full identity system for regional food and wine festival including wayfinding, merchandise, and digital assets
Outcome: Festival merchandise sold out (first time in 12-year event history); 25% increase in ticket sales year-over-year

Awards & Recognition

Communication Arts Design Annual - Award of Excellence (2023, 2022)
AIGA 50 Books / 50 Covers - Selected (2023)
HOW International Design Awards - Promotional Design, Gold (2021)
Type Directors Club Annual - Certificate of Typographic Excellence (2020)
Graphis New Talent Annual - Silver (2016)

Speaking & Community

Guest Critic - ArtCenter College of Design Senior Portfolio Reviews (2022, 2023, 2024)
Panelist - AIGA Los Angeles "Design for Good" Conference (2023)
Workshop Instructor - "Building a Brand from Scratch" – Skillshare (4,200+ students enrolled)
Mentor - AIGA Mentorship Program (2020-Present)

Certifications

Adobe Certified Professional - Visual Design with Photoshop (2023)
Adobe Certified Professional - Graphic Design & Illustration with Illustrator (2022)

Additional Information

Languages: English (Native), Spanish (Fluent) Interests: Type design, letterpress printing, street photography, sustainable design practices

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